eCommerce
Pedro Franca
November 11, 2019
Sell More. For More. More Often.
Supercharge Your eCommerce Marketing
Stop wasting time on eCommerce marketing that don’t work.
or
Unleash Your eCommerce's Full Potential
The Harpia Method
We empower visionaries to lead meaningful brands.
The Harpia Method is a 3-steps process that unleashes your eCommerce brand’s full potential through effective storytelling, relentless advertising, and customer value optimization.
Here is how it’s done:
01 ANALYZE & STRATEGIZE
Strategize Marketing with the eCommerce Growth Blueprint
Avoid half-built bridges with a well-thought digital marketing plan
Most eCommerce bands suffer from the “shiny object” syndrome. They spend too much time focus on what pop-up widget to use instead of focusing on what offer to make. This “try-it-all” strategy only gives you half-built bridges and burnout.
During the eCommerce Growth Blueprint, we will spend 2 days together designing a reliable eCommerce digital marketing strategy that brings you money while you sleep.
Prevent cash and sanity burnout.
assessment & strategy Services
Customer Avatar Mapping
Product & Competitive Analysis
Digital Marketing Assessment
Discovering Marketing Bottlenecks
eCommerce Growth Blueprint
02 DESIGN & IMPLEMENT
Implement an Exciting eCommerce Customer Journey
Nothing feels better than a fully integrated digital marketing campaign
Have you ever felt like home in a 5-stars hotel? The host greets you by your name, the room is at the perfect temperature, towels are soft, and the checkout – seamless. Your eCommerce customer experience shouldn’t be any different.
Focus on your customer instead of tools. Launch the most exciting eCommerce marketing campaign ever experienced by building a seamless digital marketing strategy from awareness to advocation.
eCommerce digital marketing you’re proud of.
design & implement Services
Conversion Value Optimization
Email Marketing Automation
Shopify Development & Design
Landing Pages & Product Pages
Technology Stack Implementation
03 SCALE & OPTIMIZE
Skyrocket Sales with Hyper-Targeted Advertising
A high-converting journey is worthless if people don't know about it!
You created a solid offer, an exciting eCommerce journey, and a great product to sell. What now?
Let’s multiply you with Facebook ads!
Tell the world know about your eCommerce brand, raise awareness to your offer, and follow everyone, everywhere, until they become customers.
Be scalable. Be memorable. Be profitable.
Scale & optimization Services
Facebook Advertising Management
Google Shopping Advertising
Product Listing Optimization
Ongoing Email Marketing
Conversion-Rate-Optimization
Want to Learn More About Our Strategy?
HARPIA’S MANIFESTO
Digital Marketing Should be Inspirational
At Harpia, we’re building relationships through digital experiences. Brands should both enthrall and fulfill customer potential.
Marketing isn’t just a campaign; it’s a way to bring people together toward a common goal. Let’s transform funnels into journeys, words into emotion, and sales into relationships.
We communicate with intent, honesty, and that spark of creativity that inspires both your bottom line and your customers.
Case Studies
Numbers don’t lie.
Check out some of our success stories.
Our clients create solutions that empower communities, protect who we love, and enhance the world
and many more...
Unleash your brand's potential
The Best eCommerce Blog. Ever.
Learn eCommerce Marketing From Us
eCommerce
Pedro Franca
November 11, 2019
eCommerce
Pedro Franca
October 9, 2019
eCommerce
Pedro Franca
October 3, 2019
FREQUENTLY UNANSWERED QUESTIONS
Things Agencies Won’t Tell You
Q: CAN YOU JUST RUN SOME FACEBOOK ADS FOR ME?
A: No. First, we need to evaluate your business and eCommerce before starting to send traffic to it. Imagine turning on the faucet with a leaky pipe — you would be losing water and damaging your foundation. In this case, your business.
Q: WHAT SEPARATES HARPIA FROM OTHER AGENCIES?
A: Extensive business and marketing knowledge. 99% of agencies today focus on tools like Facebook ads and AI bidding optimization. This approach diverges focus from what truly matters — effectively communicating your message to the right people. In order to create extraordinary marketing experiences, we need to know our customers and how we solve their pain points.
Q: CAN YOU WORK ON A PERFORMANCE-BASIS?
A: No. Even though we’ve done it before, it does not work well for any party. From our side, performance-basis results in unpredictable cash flow, which means that we won’t have enough to invest in your strategy. Essentially, most of the work is done before results come in. In addition, you do not want to give up a significant revenue share to a marketing agency, which will create a growth roadblock and dependency on a third-party partner. You want to own what you paid for.
Q: ISN’T DIVERSIFYING BETTER THAN FOCUSING ON ONE TACTIC?
A: Yes, but it is usually not realistic. When you focus on several tactics at once, you create “Half-Built Bridges.” In other words, you’re spread too thin to be able to work on a tactic from start to finish properly, and your customer goes through an incomplete experience. Therefore, we suggest completing one tactic at a time and leveraging profits from a successful tactic to build others.
Q: HOW MUCH ARE YOU GOING TO CHARGE ME?
A: It depends on the scope of the project. As a rule of thumb, we recommend that all clients go through the eCommerce Growth Blueprint workshop as a way to engage with us on a trial period and design a sound digital marketing strategy. Then, we would go into the Foundation Phase, where we work together to build out everything you need (you can choose to DIY or hire us). After building the foundation, we would move into a flat-rate advertising management retainer. As a note, our workshop is appropriately priced at $2,500, and your investment can be converted into done-for-you services.
Q: CAN I PICK WHAT SERVICES I THINK I NEED?
A: No, just like you wouldn’t tell your doctor what drugs you need. When working with us, you are working with eCommerce experts who will help you analyze your business and prescribe solutions. This process is done with you so that you can understand the reasoning behind the strategy. We’ve learned that by involving the client during the strategy, the process helps build a better business relationship and a much more successful digital marketing strategy.
Let’s create digital marketing campaigns you're proud of
ecommerce MARKETING YOU'RE PROUD OF
Supercharge Your eCommerce Brand with Us!
It’s time to scale. You’re one step away from changing your business – and your life! Fill out this quick form to book a call with one of our eCommerce experts. It’s FREE for God’s sake.
