Growth Hack Your eCommerce with Self Liquidating Funnels

Self Liquidating Offers in eCommerce

Sales funnels are, in essence, strategic marketing campaigns that have multiple steps. They are also known as conversion funnels and should be an essential part of your eCommerce customer journey. This article will introduce you to the most important eCommerce marketing strategy – Self-Liquidating Funnels.

Half-Built Bridges Are Killing Your eCommerce Brand Growth

half built bridges are killing your ecommerce experience

Have you tried to grow your business using all kinds of marketing tactics but not seen a remarkable impact? Without a focussed strategy from the onset, your efforts may resemble what we at Harpia like to refer to as half-built bridges.  What is a half-built bridge? It takes exceptional engineering, strong anchorage, and sound reinforcement […]

Clarify Your Message So Customers Will Listen

Your Customer is the Hero. Your Brand is the Guide. Most Marketing is a Money Rabbit Hole Let’s begin by discussing what’s wrong with most marketing efforts that don’t cut through the noise of all the other messages customers are being bombarded with daily. Quite frankly, they’re a waste of money. Often, the problem is […]

20 Tools and Tactics to Launch Your eCommerce Product


Want to generate buzz for a new product, but aren’t sure where to start?  Look no further – the Product Launch Toolbox has everything you need.  Launching a new product can be intimidating. If the launch fails, you’ve wasted your time, money, and energy. Want to make sure this doesn’t happen to you? Then you […]